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So, funny story, I’m in the library in the “new” section and I grab a light blue book that looks like a quick read on marketing or brand-building or something. … Continue reading Book Review: The Power of Wow by Zappos
I started using SEMRush for numerous clients. It has been a helpful tool. Like any software, it has its unique features and functions. I thought it may be helpful to … Continue reading SEMRush: A Review
Segment your marketing audience to create personalized ads and sell more.
Good writers read a lot of books. And hopefully pull off better sentences than that one. I read all of the time. All kinds of books. Serious books, Christian books, … Continue reading Book Review: Deep Work by Cal Newport
As you write ads, craft messaging and tell your story, do you ever wish you had a crystal ball to predict how it will be perceived? I suspect many of … Continue reading Customer Behavior Analysis: Get It = Predict It
An elevator pitch is a sales pitch that is short and succinct enough to be told during an elevator ride. In other words, writing an elevator pitch gives you a … Continue reading How to Write an Elevator Pitch
2020 is here! Happy New Year! Just like digital marketing changes in 2019, 2020 will hold a plethora of new challenges and opportunities for your brand. With more platforms than … Continue reading Two Steps to Better Marketing in 2020
Every blogger should read novels. Every marketing writer should read novels. If you don’t read, you can’t write. Period. If you can admit, “I don’t remember the last time I … Continue reading Why Every Blogger Should Read Novels
Every year is a “new year” for marketing. It’s also a new year in general. There are three key takeaways all small business owners should know. Three key aspects of … Continue reading 3 Things To Learn From 2019 Marketing Trends
Establishing a clear and recognizable brand voice is an important exercise for start-ups and small businesses that want to show up in the marketplace. Not everyone makes it here, to … Continue reading Your Brand Voice
Using pain points is a long tradition in marketing. Pain points are essentially the areas in which your target customer feels pain. This can be simple pain, like an irritation … Continue reading Customer Pain Points: Hurts So Good
CTA is a Call To Action. CTAs are a part of your website, online shop or marketing materials. Your overarching marketing strategy should include pointed and winning CTAs. They are … Continue reading Five Ways to Write a Good CTA
As your business grows, you will want to grow in your ability to market to customers. This means using some tools that will help you efficiently organize your marketing messages … Continue reading How to Create a Sales Funnel
The more I work with teams of writers – including content people, web developers and marketers – the more I realize that a lot of teams really don’t have a … Continue reading Writing an SEO Blog
Marketing should be data-driven. In other words, what you know to be true (not what you think, feel or guess) should drive your behavior. You should always approach marketing from … Continue reading Interesting Marketing Statistics