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Learn how to create three kinds of content calendars: blogs, social posts and podcasts.
Don’t speak English as your first language? Avoid common mistakes and learn how to write like a native English speaker.
Get ideas and inspiration for 6 different kinds of social media posts you can write to enhance engagement.
Want to find SEO blog topic ideas that help you compete? Read to learn the three basic steps to do that and create copy that drives organic traffic.
Learn (step-by-step) how to write a killer sales letter.
What is your brand voice? Or, how do you write for a brand that has a specific voice? Get ALL of the basics + popular brand examples of everything from funny to rugged to serious brand voices.
Business ideas for copywriting: learn how to write better call to actions that generate more leads from your website.
Why doesn’t your website work? Here are 10 reasons.
What written copy does your business need? Get the details on the four kinds of written content your small business or start up needs to succeed.
Learn how to write an SEO blog by watching this live demo.
Learn how to build links as a way to improve your site’s SEO.
There are three ingredients you need to create a robust SEO presence. These are: SEO foundation: website pages SEO consumable content: blogs SEO long-form content: pillars The first you pretty … Continue reading SEO Content: Website, Blog, Pillar
Learn how to create an SEO Keyword list. SEO keywords will help your website rank in search.
Learn all about SEO – get an intro and the basics you need to get started.
Learn how to write a blog that tells a story.
COVID-19 has brought out the best and worst in people… and brands. As companies’ brand voices become evermore casual and niche, some are really standing out as witty, hilarious, snarky, … Continue reading Brands With Strong Twitter Personalities (During COVID-19)
Write a comparison blog to sell more products or services.
Learn how to write a how to blog that drives traffic to your website.
New blog series: how to write better blogs. APP: agree, promise, preview.
Hilarious, funny marketing fails.
Find your website competitor, which you do using keyword research and SEO analysis.
How to write an SEO blog: what questions to ask a client or yourself about what you want an SEO blog to do for your business.
Create an SEO keyword list using these expert techniques.
Learn what an SEO specialist does and how to hire one to improve your search rankings on your website.
So, funny story, I’m in the library in the “new” section and I grab a light blue book that looks like a quick read on marketing or brand-building or something. … Continue reading Book Review: The Power of Wow by Zappos
Segment your marketing audience to create personalized ads and sell more.
Good writers read a lot of books. And hopefully pull off better sentences than that one. I read all of the time. All kinds of books. Serious books, Christian books, … Continue reading Book Review: Deep Work by Cal Newport
As you write ads, craft messaging and tell your story, do you ever wish you had a crystal ball to predict how it will be perceived? I suspect many of … Continue reading Customer Behavior Analysis: Get It = Predict It
2020 is here! Happy New Year! Just like digital marketing changes in 2019, 2020 will hold a plethora of new challenges and opportunities for your brand. With more platforms than … Continue reading Two Steps to Better Marketing in 2020
Every blogger should read novels. Every marketing writer should read novels. If you don’t read, you can’t write. Period. If you can admit, “I don’t remember the last time I … Continue reading Why Every Blogger Should Read Novels
Every year is a “new year” for marketing. It’s also a new year in general. There are three key takeaways all small business owners should know. Three key aspects of … Continue reading 3 Things To Learn From 2019 Marketing Trends
Using pain points is a long tradition in marketing. Pain points are essentially the areas in which your target customer feels pain. This can be simple pain, like an irritation … Continue reading Customer Pain Points: Hurts So Good