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Learn (step-by-step) how to write a killer sales letter.
What is your brand voice? Or, how do you write for a brand that has a specific voice? Get ALL of the basics + popular brand examples of everything from funny to rugged to serious brand voices.
Business ideas for copywriting: learn how to write better call to actions that generate more leads from your website.
Why doesn’t your website work? Here are 10 reasons.
What written copy does your business need? Get the details on the four kinds of written content your small business or start up needs to succeed.
Learn how to write an SEO blog by watching this live demo.
Learn how to build links as a way to improve your site’s SEO.
There are three ingredients you need to create a robust SEO presence. These are: SEO foundation: website pages SEO consumable content: blogs SEO long-form content: pillars The first you pretty much invest in once. The second and third you need to invest in regularly. Let’s get into it. What are these, seriously do I haveContinue reading “SEO Content: Website, Blog, Pillar”
Learn how to create an SEO Keyword list. SEO keywords will help your website rank in search.
Learn all about SEO – get an intro and the basics you need to get started.
Learn how to write a blog that tells a story.
COVID-19 has brought out the best and worst in people… and brands. As companies’ brand voices become evermore casual and niche, some are really standing out as witty, hilarious, snarky, sarcastic and more on social media. There have been some truly LOL Twitter threads from brands like Wendy’s and Costco. And, at this point it’sContinue reading “Brands With Strong Twitter Personalities (During COVID-19)”
Write a comparison blog to sell more products or services.
Learn how to write a how to blog that drives traffic to your website.
New blog series: how to write better blogs. APP: agree, promise, preview.
Hilarious, funny marketing fails.
Find your website competitor, which you do using keyword research and SEO analysis.
How to write an SEO blog: what questions to ask a client or yourself about what you want an SEO blog to do for your business.
Create an SEO keyword list using these expert techniques.
Learn what an SEO specialist does and how to hire one to improve your search rankings on your website.
So, funny story, I’m in the library in the “new” section and I grab a light blue book that looks like a quick read on marketing or brand-building or something. I fly through it and think, I’ve totally heard of Zappos before. Then, my husband gets home and is like, “I’ve been dying to readContinue reading “Book Review: The Power of Wow by Zappos”
I started using SEMRush for numerous clients. It has been a helpful tool. Like any software, it has its unique features and functions. I thought it may be helpful to relay the whys and hows and to recommend it for certain uses. Here are some of the features and screenshots of what you get withContinue reading “SEMRush: A Review”
Segment your marketing audience to create personalized ads and sell more.
Good writers read a lot of books. And hopefully pull off better sentences than that one. I read all of the time. All kinds of books. Serious books, Christian books, biographies, novels, professional development, etc. I think reading gives me an edge over the considerable copywriting competition out there. There are a lot of greatContinue reading “Book Review: Deep Work by Cal Newport”
As you write ads, craft messaging and tell your story, do you ever wish you had a crystal ball to predict how it will be perceived? I suspect many of us feel it the moment before we hit “confirm” on a pricey PPC or social ad. I know I do. That dread of, if thisContinue reading “Customer Behavior Analysis: Get It = Predict It”
An elevator pitch is a sales pitch that is short and succinct enough to be told during an elevator ride. In other words, writing an elevator pitch gives you a stump: something short, repeatable and interesting. There are a few key elements to a good elevator pitch. These elements will help make sure that thisContinue reading “How to Write an Elevator Pitch”
2020 is here! Happy New Year! Just like digital marketing changes in 2019, 2020 will hold a plethora of new challenges and opportunities for your brand. With more platforms than ever, your brand has the chance to be heard in numerous digital spaces. How do you plan to leverage the (potentially) rapt audience that isContinue reading “Two Steps to Better Marketing in 2020”
Every blogger should read novels. Every marketing writer should read novels. If you don’t read, you can’t write. Period. If you can admit, “I don’t remember the last time I read a book for fun,” then your writing abilities can’t be trusted. Too harsh? Digital collateral has a distinctly ephemeral quality. We can succumb toContinue reading “Why Every Blogger Should Read Novels”
Every year is a “new year” for marketing. It’s also a new year in general. There are three key takeaways all small business owners should know. Three key aspects of digital marketing in 2019 were: ONE: New trends in Google TWO: Continued rise of video THREE: The persistence of influencer marketing Platform use has shifted,Continue reading “3 Things To Learn From 2019 Marketing Trends”
Establishing a clear and recognizable brand voice is an important exercise for start-ups and small businesses that want to show up in the marketplace. Not everyone makes it here, to be honest. I’ve worked with some brands who have no clarity. They speak in different voices, tones and messages… and it is a problem. ItContinue reading “Your Brand Voice”
Using pain points is a long tradition in marketing. Pain points are essentially the areas in which your target customer feels pain. This can be simple pain, like an irritation or inconvenience. It can also be larger pain, like a crisis or complex issue. The starting point for determining these pain points is your buyerContinue reading “Customer Pain Points: Hurts So Good”
CTA is a Call To Action. CTAs are a part of your website, online shop or marketing materials. Your overarching marketing strategy should include pointed and winning CTAs. They are essentially the way you are asking customers to interact. They range from short and sweet to more complex. You should have a coherent strategy behindContinue reading “Five Ways to Write a Good CTA”
As your business grows, you will want to grow in your ability to market to customers. This means using some tools that will help you efficiently organize your marketing messages and ads. It’s important that you get the right messages to the right customers at the right time. If real estate is all about location,Continue reading “How to Create a Sales Funnel”
The more I work with teams of writers – including content people, web developers and marketers – the more I realize that a lot of teams really don’t have a conscious or conscientious approach to SEO blogging. There are plenty of resources out there about this. There are a few steps people just seem toContinue reading “Writing an SEO Blog”
Marketing should be data-driven. In other words, what you know to be true (not what you think, feel or guess) should drive your behavior. You should always approach marketing from the approach of actual lead conversion numbers. This will help you avoid giving into nebulous numbers, like “impressions” and keep you dedicated to the tasksContinue reading “Interesting Marketing Statistics”
A brand guide is simply a set of parameters for what your brand looks like and sounds like. If you were online dating, the brand guide would be the profile that gives all the dets about your look, personality, style and habits. Having a brand guide places boundaries on how partners, employees and even youContinue reading “Brand Guide for a Start-Up or Small Business”
Like it or not, social media comprises a huge portion of people’s time, interactions and decisions. There is a great deal of compelling evidence that translates to: yes, your small business should do social media. However, it is also reality that you have limited time and resources. If you are a start-up, in pre-launch, aContinue reading “Should Your Small Business Do Social Media?”
Creating a landing page is a frequently utilized technique for marketing businesses of every size. A landing page is simply a website page with a unique URL that is not part of your regular website. This means that for someone to visit it, they need to click a link or have the URL. There areContinue reading “Landing Page for Small Business Events and Specials”
Two ways image optimization can help your website rank for SEO