What is Your Marketing Personality?

What is your brand voice? Or, how do you write for a brand that has a specific voice? Get ALL of the basics + popular brand examples of everything from funny to rugged to serious brand voices.

Book Review: The Power of Wow by Zappos

So, funny story, I’m in the library in the “new” section and I grab a light blue book that looks like a quick read on marketing or brand-building or something. … Continue reading Book Review: The Power of Wow by Zappos

Segment Your Audience: Demographics

Segment your marketing audience to create personalized ads and sell more.

Customer Behavior Analysis: Get It = Predict It

As you write ads, craft messaging and tell your story, do you ever wish you had a crystal ball to predict how it will be perceived? I suspect many of … Continue reading Customer Behavior Analysis: Get It = Predict It

How to Write an Elevator Pitch

An elevator pitch is a sales pitch that is short and succinct enough to be told during an elevator ride. In other words, writing an elevator pitch gives you a … Continue reading How to Write an Elevator Pitch

Two Steps to Better Marketing in 2020

2020 is here! Happy New Year! Just like digital marketing changes in 2019, 2020 will hold a plethora of new challenges and opportunities for your brand. With more platforms than … Continue reading Two Steps to Better Marketing in 2020

3 Things To Learn From 2019 Marketing Trends

Every year is a “new year” for marketing. It’s also a new year in general. There are three key takeaways all small business owners should know. Three key aspects of … Continue reading 3 Things To Learn From 2019 Marketing Trends

Five Ways to Write a Good CTA

CTA is a Call To Action. CTAs are a part of your website, online shop or marketing materials. Your overarching marketing strategy should include pointed and winning CTAs. They are … Continue reading Five Ways to Write a Good CTA

How to Create a Sales Funnel

As your business grows, you will want to grow in your ability to market to customers. This means using some tools that will help you efficiently organize your marketing messages … Continue reading How to Create a Sales Funnel

Interesting Marketing Statistics

Marketing should be data-driven. In other words, what you know to be true (not what you think, feel or guess) should drive your behavior. You should always approach marketing from … Continue reading Interesting Marketing Statistics

Should Your Small Business Do Social Media?

Like it or not, social media comprises a huge portion of people’s time, interactions and decisions. There is a great deal of compelling evidence that translates to: yes, your small … Continue reading Should Your Small Business Do Social Media?