How to Write Like a Native English Speaker

Don’t speak English as your first language? Avoid common mistakes and learn how to write like a native English speaker.

What Written Copy Does Your Business Need?

What written copy does your business need? Get the details on the four kinds of written content your small business or start up needs to succeed.

SEO Content: Website, Blog, Pillar

There are three ingredients you need to create a robust SEO presence. These are: SEO foundation: website pages SEO consumable content: blogs SEO long-form content: pillars The first you pretty much invest in once. The second and third you need to invest in regularly. Let’s get into it. What are these, seriously do I haveContinue reading “SEO Content: Website, Blog, Pillar”

Brands With Strong Twitter Personalities (During COVID-19)

COVID-19 has brought out the best and worst in people… and brands. As companies’ brand voices become evermore casual and niche, some are really standing out as witty, hilarious, snarky, sarcastic and more on social media. There have been some truly LOL Twitter threads from brands like Wendy’s and Costco. And, at this point it’sContinue reading “Brands With Strong Twitter Personalities (During COVID-19)”

SEMRush: A Review

I started using SEMRush for numerous clients. It has been a helpful tool. Like any software, it has its unique features and functions. I thought it may be helpful to relay the whys and hows and to recommend it for certain uses. Here are some of the features and screenshots of what you get withContinue reading “SEMRush: A Review”

Book Review: Deep Work by Cal Newport

Good writers read a lot of books. And hopefully pull off better sentences than that one. I read all of the time. All kinds of books. Serious books, Christian books, biographies, novels, professional development, etc. I think reading gives me an edge over the considerable copywriting competition out there. There are a lot of greatContinue reading “Book Review: Deep Work by Cal Newport”

Why Every Blogger Should Read Novels

Every blogger should read novels. Every marketing writer should read novels. If you don’t read, you can’t write. Period. If you can admit, “I don’t remember the last time I read a book for fun,” then your writing abilities can’t be trusted. Too harsh? Digital collateral has a distinctly ephemeral quality. We can succumb toContinue reading “Why Every Blogger Should Read Novels”

Your Brand Voice

Establishing a clear and recognizable brand voice is an important exercise for start-ups and small businesses that want to show up in the marketplace. Not everyone makes it here, to be honest. I’ve worked with some brands who have no clarity. They speak in different voices, tones and messages… and it is a problem. ItContinue reading “Your Brand Voice”

Customer Pain Points: Hurts So Good

Using pain points is a long tradition in marketing. Pain points are essentially the areas in which your target customer feels pain. This can be simple pain, like an irritation or inconvenience. It can also be larger pain, like a crisis or complex issue. The starting point for determining these pain points is your buyerContinue reading “Customer Pain Points: Hurts So Good”

Writing an SEO Blog

The more I work with teams of writers – including content people, web developers and marketers – the more I realize that a lot of teams really don’t have a conscious or conscientious approach to SEO blogging. There are plenty of resources out there about this. There are a few steps people just seem toContinue reading “Writing an SEO Blog”

Landing Page for Small Business Events and Specials

Creating a landing page is a frequently utilized technique for marketing businesses of every size. A landing page is simply a website page with a unique URL that is not part of your regular website. This means that for someone to visit it, they need to click a link or have the URL. There areContinue reading “Landing Page for Small Business Events and Specials”

Two Simple Steps to Reduce Bounce Rates and Increase Conversions

Two ways image optimization can help your website rank for SEO