Segment Your Audience: Demographics

Segment your marketing audience to create personalized ads and sell more.

Book Review: Deep Work by Cal Newport

Good writers read a lot of books. And hopefully pull off better sentences than that one. I read all of the time. All kinds of books. Serious books, Christian books, … Continue reading Book Review: Deep Work by Cal Newport

How to Write an Elevator Pitch

An elevator pitch is a sales pitch that is short and succinct enough to be told during an elevator ride. In other words, writing an elevator pitch gives you a … Continue reading How to Write an Elevator Pitch

Two Steps to Better Marketing in 2020

2020 is here! Happy New Year! Just like digital marketing changes in 2019, 2020 will hold a plethora of new challenges and opportunities for your brand. With more platforms than … Continue reading Two Steps to Better Marketing in 2020

3 Things To Learn From 2019 Marketing Trends

Every year is a “new year” for marketing. It’s also a new year in general. There are three key takeaways all small business owners should know. Three key aspects of … Continue reading 3 Things To Learn From 2019 Marketing Trends

Your Brand Voice

Establishing a clear and recognizable brand voice is an important exercise for start-ups and small businesses that want to show up in the marketplace. Not everyone makes it here, to … Continue reading Your Brand Voice

Customer Pain Points: Hurts So Good

Using pain points is a long tradition in marketing. Pain points are essentially the areas in which your target customer feels pain. This can be simple pain, like an irritation … Continue reading Customer Pain Points: Hurts So Good