Brands With Strong Twitter Personalities (During COVID-19)

COVID-19 has brought out the best and worst in people… and brands. As companies’ brand voices become evermore casual and niche, some are really standing out as witty, hilarious, snarky, sarcastic and more on social media. There have been some truly LOL Twitter threads from brands like Wendy’s and Costco. And, at this point it’sContinue reading “Brands With Strong Twitter Personalities (During COVID-19)”

3 Things an SEO Specialist Should Do

Learn what an SEO specialist does and how to hire one to improve your search rankings on your website.

Segment Your Audience: Demographics

Segment your marketing audience to create personalized ads and sell more.

How to Write an Elevator Pitch

An elevator pitch is a sales pitch that is short and succinct enough to be told during an elevator ride. In other words, writing an elevator pitch gives you a stump: something short, repeatable and interesting. There are a few key elements to a good elevator pitch. These elements will help make sure that thisContinue reading “How to Write an Elevator Pitch”

Two Steps to Better Marketing in 2020

2020 is here! Happy New Year! Just like digital marketing changes in 2019, 2020 will hold a plethora of new challenges and opportunities for your brand. With more platforms than ever, your brand has the chance to be heard in numerous digital spaces. How do you plan to leverage the (potentially) rapt audience that isContinue reading “Two Steps to Better Marketing in 2020”

3 Things To Learn From 2019 Marketing Trends

Every year is a “new year” for marketing. It’s also a new year in general. There are three key takeaways all small business owners should know. Three key aspects of digital marketing in 2019 were: ONE: New trends in Google TWO: Continued rise of video THREE: The persistence of influencer marketing Platform use has shifted,Continue reading “3 Things To Learn From 2019 Marketing Trends”

Customer Pain Points: Hurts So Good

Using pain points is a long tradition in marketing. Pain points are essentially the areas in which your target customer feels pain. This can be simple pain, like an irritation or inconvenience. It can also be larger pain, like a crisis or complex issue. The starting point for determining these pain points is your buyerContinue reading “Customer Pain Points: Hurts So Good”

Interesting Marketing Statistics

Marketing should be data-driven. In other words, what you know to be true (not what you think, feel or guess) should drive your behavior. You should always approach marketing from the approach of actual lead conversion numbers. This will help you avoid giving into nebulous numbers, like “impressions” and keep you dedicated to the tasksContinue reading “Interesting Marketing Statistics”

Six Steps To Create a Digital Marketing Plan

Creating a digital marketing plan for your small business can feel overwhelming. There are so many kinds of small businesses that need to market. Digital marketing can be a vital component to pretty much every kind of business you can think of. This includes: Marketing for service-based industries, like roof repair, plumbing, pressure washing, deliveryContinue reading “Six Steps To Create a Digital Marketing Plan”

Statistics About Church Online

Should You Update Your Church’s Website and Social Media? One type of company I’ve worked with is churches. Churches are unique. They are non-profit and vary in both size and leadership structure. You get everything from a megachurch with a giant operating budget to a small congregation in a rural area. Generally speaking, churches areContinue reading “Statistics About Church Online”