Segment Your Audience: Demographics

Segment your marketing audience to create personalized ads and sell more.

How to Write an Elevator Pitch

An elevator pitch is a sales pitch that is short and succinct enough to be told during an elevator ride. In other words, writing an elevator pitch gives you a … Continue reading How to Write an Elevator Pitch

Two Steps to Better Marketing in 2020

2020 is here! Happy New Year! Just like digital marketing changes in 2019, 2020 will hold a plethora of new challenges and opportunities for your brand. With more platforms than … Continue reading Two Steps to Better Marketing in 2020

Customer Pain Points: Hurts So Good

Using pain points is a long tradition in marketing. Pain points are essentially the areas in which your target customer feels pain. This can be simple pain, like an irritation … Continue reading Customer Pain Points: Hurts So Good

Five Ways to Write a Good CTA

CTA is a Call To Action. CTAs are a part of your website, online shop or marketing materials. Your overarching marketing strategy should include pointed and winning CTAs. They are … Continue reading Five Ways to Write a Good CTA

Interesting Marketing Statistics

Marketing should be data-driven. In other words, what you know to be true (not what you think, feel or guess) should drive your behavior. You should always approach marketing from … Continue reading Interesting Marketing Statistics

Six Steps To Create a Digital Marketing Plan

Creating a digital marketing plan for your small business can feel overwhelming. There are so many kinds of small businesses that need to market. Digital marketing can be a vital … Continue reading Six Steps To Create a Digital Marketing Plan